Profile
MagnusO came about in 2008, when I was approached by a group of my long time previous clients. They had kept my mobile number and called me every time they, or any of their friends or business colleagues needed a new car. The importance for them was the convenience to have just one contact person that looked after them with the service they value and expect. Also they needed someone that had the product knowledge (not just with one brand but also its competitors), not having to leave their work place for extended periods of time because of test driving (vehicles got delivered to their work) and at the end organised the best deal on their new vehicle but also looked after their current vehicle, either with a private sale or the best trade price.
With my 14 years sales and marketing background and extensive experience in the prestige automotive industry, I have a large industry dealer and executive customer network. My clients have also introduced my services and my contact network with other industries, which have created new opportunities for all parties. I have built up a contact network with dealerships, parts suppliers but also with companies looking after the wear and tear products like tires, wheel scratches, car dints etc.
In whole I can organise fast and professional service, the best pricing and the most convenience for my clients. If there is an area where my clients need assistance and I don’t have the contacts, I will build a new relationship and other members will benefit when they need the service. I thrive on new challenges and client service is my #1 priority. Its been commented that my strengths lie in my interpersonal skills and my ability to develop key relationships at all levels in achieving required goals. My passion has always been within the car industry.
I have been through the up and downs of the industry, but there have always been new areas to communicate with dealers and clients, to improve service and sales. I have built up my exclusive clientele base through 14 years with the car brands that I’ve worked with: Jaguar, Aston Martin, Porsche, Ferrari, Lamborghini, BMW and Audi.
My clients are my #1 priority and I am still in contact with many clients from my very first year of service in the industry as a testament to my commitment.
Buying a new car or selling your current:
- One contact person
- Extensive product & industry knowledge (not brand specific)
- Easy and time saving (vehicles delivered to work or home)
- Best possible deal on your new vehicle
- Best selling price on your current vehicle
- Look after all required paperwork
Career summary
Having held positions ranging from Regional Manager through to Corporate Sales Manager with the majority of the prestige car brands in Australia, I have broad and proven 14 years extensive experience at dealing with high net worth customers.
This has required managing both corporate and private clients, whilst consistently exceeding unit and financial targets. Participating in new car launches internationally and domestically together with active involvement in events like Formula 1 (Jaguar), sailing (Audi and Volvo), drive days (Porsche) and golf days with various brands. This has taught me how to entertain prospects and customers alike but not miss the commercial opportunity.
My passion for cars, boats and other luxury lifestyle products and the dynamics of these industries makes the roles I’ve held seem like a hobby more than a challenging work place.

